QR Code — Advanced Strategic Marketing Tool

When reading magazines or newspapers these days, you must have noticed some unusual-looking square boxes as if a mysterious symbol inviting you to dig what it means behind. They are called QR Code, or Quick Response Code, used as a powerful and popular marketing tool in Japan and many developed regions.

A QR Code works by simply scanning the code with a mobile device that is equipped with a camera and QR Code reader application. This usually encourages a more interactive communication with audience, and thus helping marketers to deliver messages more effectively.

Hence, compared with traditional marketing channels, QR Code has some unparalleled advantage as below:

• Direct mobile users to your on-line content in real time, easy to save, mark and share information on mobile devices
• Enriching content as a linkage to a more detailed text, graphic and even video web page, or land it simply to email, tel. hotline, etc.
• Vast exposure incorporated within print ad, business cards, brochure, posters, billboard, product package, and anywhere marketers can think of!
• Support tracking and reporting, evaluating marketing campaign with scanned times, geographic data and more.

Some examples of How QR Code can be used:

• A supermarket displays a QR Code next to in-store foods to view related recipe.
• A restaurant includes a QR code on a takeout menu, which links to its online reservations and orders.
• A consultant’s business card contains a QR code that links to a landing page with enthusiastic client testimonials.
• A vendor at a conference places a QR code on their display booth so that attendees can conveniently scan and save the vendor’s information as they pass by.
• A promotional poster for a salon contains a QR Code with a link of coupon and discounted offer.
• A local theme park displays a QR code with a link to their Google Places page with introduction and facilities available around the spot